Sandra Marinozzi
Product Manager - Cooking System @Elica
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WORK HISTORY
Product Manager - Cooking System @Elica
IT
SKILLS
ABOUT SANDRA MARINOZZI
April 2024 Product Manager - Cooking System Elica S.p.A. Jan/March 2024 Product Manager Cavity Whirlpool Management srl September 2021 - April 2023 Product Manager Gas Hobs Whirlpool Management srl Nov. 2015 - August 2021 WHIRLPOOL EMEA S.p.A. Product Manager Cooking Built In - Ovens Management of new products development and marketing activities for Built-In Cooking Ovens in Core and Value segments. Execute the product growth initiatives. Develop and support the execution of Built In growth strategy. Deliver the integration plans (Whirlpool Corp/Indesit Co.): Platform consolidation, Brand Portfolio strategy, Footprint integration and Process integration. Complete the product range with added value (e.g. The Gentle Steam Oven project launched in 2018). Prototypes realization for Whirlpool International Events and Customer Showcases. Precedent experience Indesit Company Product Manager Laundry (Product & Technology Direction) Management of new products development and marketing activities for Dryer category - Hotpoint Brand - Key accountabilities in the role: •Support in the definition of the strategic product development plan •Consumer understanding, competitive landscape and size of opportunity analysis •Guide markets in the range creation, with the aim to upgrade values, potentiality and mix up towards more profitability segments •Responsible for project execution that means follow the project from the beginning (idea generation) until the place on the POS shelf •Definition and implementation of the Category Value Propositions •Working with Brand and Communication team to support launches of new products (BTL, video, POS, digital)
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