Sandra M.

About Sandra M.

Result oriented, performance driven marketing professional offering 25+ years of broad spectrum experience providing project management, brand positioning, digital marketing, website management, promotional coordination, and product development in fast-paced, performance critical environments. Possess strong communication, presentation, interpersonal skills and a visionary approach to strategic planning.Core Competencies:Brand Positioning & Implementation Project Management Product Development & Launch Internal Promotions and Marketing Staff Mentoring & Development

Experience

1. Senior Vice President Marketing

   First American Bank NM

   Dec 2007 — Present · New Mexico and El Paso, TX, US

   Manage all technology and traditional programs in support of the bank’s business development, advertising and public relations for regional community bank with 22 locations in New Mexico and El Paso, Texas.• Oversee website content, branding, functionality and SEO management• Manage advertising agency relationship and department resources for $1 million budget• Manage traditional and digital media placement and print and broadcast production• Create and implement corporate culture training and employee morale programs• Product development, research, forecasting, strategy, training, introduction, and management

Education

• Missouri State University

  B.A., Communications