Sandra Lima Villegas

About Sandra Lima Villegas

Senior website content and content strategy leader with 20+ years of experience at Fortune 500 organizations, driving enterprise-scale digital platforms, customer experience, and brand integration.Currently leading website content strategy and operations for a global organization, partnering with marketing, UX, SEO, legal, IT, and brand teams to deliver scalable, compliant, and high-performing digital experiences.My background uniquely blends consumer insights, data-driven decision-making, and digital execution, allowing me to translate complex business needs into clear, effective content strategies that serve both customers and the organization.Core strengths include:• Website content strategy & governance• Enterprise CMS management & workflows• SEO-driven content optimization• Cross-functional and people leadership• Data analysis, insights & performance measurement• Brand integration & compliance in regulated environmentsI thrive in complex, matrixed environments where clarity, structure, and collaboration are critical to success.

Experience

1. Website Sr Content Manager

   Colgate-Palmolive

   Oct 2023 — Present · New York, NY, US

   Lead website content strategy and content, defining governance models & workflows and SEO best practices.Support multiple brands and business stakeholdersPartner cross-functionally with marketing, UX, SEO, legal, IT, and analytics teams to deliver compliant, scalable, and user-focused contentEstablish content governance, workflows, and standards to improve efficiency, quality, and consistencyApply consumer insights and performance data to continuously optimize content effectiveness and user experienceSupport digital transformation initiatives aligned with business and brand priorities

Education

• ESPM Escola Superior de Propaganda e Marketing

  Bachelor's degree, Communications

  1993 — 1997

• ESPM Escola Superior de Propaganda e Marketing

  Master of Business Administration (MBA), Marketing

  2001 — 2003

Skills

• Customer Service
• Marketing
• Consumer Insights
• Consumer Behaviour
• Marketing Research
• Social Media
• Trend Analysis
• Proficient in Microsoft Excel, Powerpoint and Word
• Customer Insight
• Marketing Strategy
• Consumer Engagement
• Competitive Analysis
• Management
• Market Research
• Consumer Behavior