Sandra Kanaška
Product Manager @Sportradar
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WORK HISTORY
Product Manager @Sportradar
Vienna, AT
Lead growth and data initiatives in MarTech, ensuring solutions align with business goals and client needs.• Define product requirements and features, and manage the roadmap to meet strategic objectives and market demands.• Collaborate with cross-functional teams to deliver projects that optimize data utilization and develop products that drive greater marketing efficiency and measurable results.
EDUCATION
Riga Graduate School of Law
Bachelor of Laws (LLB)
FH Joanneum
Master of Arts in Social Sciences (MA)
ABOUT SANDRA KANAŠKA
As a Product Manager/Owner in MarTech, I bring 8+ years of digital marketing experience supporting startups and large enterprises across B2B, B2C and healthtech industries. My expertise covers digital marketing, growth, and marketing automation, where I have developed tailored strategies, delivered successful paid search and PPC campaigns, and overseen end-to-end marketing management that combines creativity with data-driven decision-making. I hold a Master’s degree in Content Strategy and am passionate about turning ideas into practical solutions that drive meaningful results.
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