Sandra Junger
Head of Marketing @smapOne
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WORK HISTORY
Head of Marketing @smapOne
Co-design of market strategies, market entry strategies and go-to-market strategies • Definition, implementation & responsibility of the marketing strategy for brand awareness as well as demand/ leadgen • Setting, monitoring and reporting on team goals by definition, monitoring and control of Team OKRs and Marketing KPIs • Overseeing DACH & global marketing team by leading & empowering all team members accordingly • Kick-off market entry in the UK + Ireland with a dedicated international team • Continuous development and transformation of the marketing team • Responsibility for brand positioning, messaging, CD, content strategy as well as PR • Responsibility for channel strategies as well as further development and optimization of all marketing channels; with strong focus online such as Website, SEO, PPC, Social Media as well as Marketing Automation • Responsibility for presence and findability in the right market segments at the buying center and online • Redesign the community strategy and drive the community-driven vision internally • Focused on increasing reach/popularity and performance online and in the right market segments • Controlling & budget responsibility Highlight: Transforming and scaling the Core Marketing Team with special focus on the DACH region. Going international (UK marketing) as well as responsibility for the expansion of the community strategy.
EDUCATION
The SaaS Academy
SaaS Metrics Foundation
Exit Five
AI Playbooks Course for B2B Marketing
Revenue Wizards
Strategic RevOps
University of Augsburg
Bachelor of Arts (B.A.) & Master of Arts (M.A.), Media & Communication Study
Indisoft
Agile Coach & Leader incl. PSM 1 & PAL 1 (scrum.org)
SKILLS
ABOUT SANDRA JUNGER
Munich-based GTM Marketing Leader & Transformation Expert -> Connecting…
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