Sandra Contreras

About Sandra Contreras

Data-driven Marketing Executive, effective in aligning companies’ marketing efforts with their strategic direction to achieve competitive advantage particularly in the Information Technology and in the Consumer-Packaged Goods industries in companies of varying sizes. Strengths in this area include new product experience, growth of market share through brand development, strategy development, marketing, advertising, public relations, and internal as well as external communications. Seasoned Sales Executive, directed and coordinated activities to increase sales and exceed objectives at a product, product line, and account level. Achieved sales quotas of millions of dollars, and grew account base of clients 750%.Raised over $2 million dollars to support STEM education Florida. the first STEM (Science, Technology, Engineering and Mathematics) Studio in South Florida - KAHOOLAL - where kids are stimulated, supported and properly guided to Geek On! You can find more about this at learner: Python, Tensorflow, Artificial Intelligence, Machine Learning, Chinese studentContact me: s••••••@gmail.com

Experience

1. First in Florida Regional Director Past State Operating Committee Chairman

   First

   Jul 2011 — Present · South Florida, US

   Work collaboratively with the FIRST staff in the development, direction, growth, and support of the FIRST programs at the local and regional level. Through different sources, including state legislation, I have successfully secured funds for the past 9 years to help develop both the FRC teams and the events that happen in our region. • Growth of FRC teams has been over 50% state wide, and last year we were the third state in terms of team growth in the entire USA.• In charge of the State Operating Committee for FIRST in Florida, coordinate the different FIRST programs and Program Delivery Partners to ensure a constant communication flow between stakeholders. • Developed the advocacy strategy for FIRST in Florida which so far has received over 1.5 million dollars in state funding.• Direct the largest Robotics competition in South Florida, and one of the largest in the United States. Hosted – for the past 9 years – over 2,500 students for 4 consecutive days. Raise funds, negotiate location, event coordination and key production elements, creation of marketing materials, as well as help recruiting 150+ volunteers needed to run the event, which includes a Planning Committee.• Work with people from different sectors and walks of lives to advance STEM agenda in Florida: CEOS, industry leaders, non-government and government agencies, local, state, and federal politicians, teachers, students, administrators and superintendents, parents and concerned citizens. Uncanny ability to speak with different people who have different motives and unify them under a single cause.• Strategized and developed the State website architecture, infrastructure, and development. Responsible for communication through social media channels.

Education

• Tecnológico de Monterrey

  Bachelor of Science (B.S.), Industrial and Systems Engineering

• MIT Sloan School of Management

  Master of Business Administration (M.B.A.), Finance & Marketing

  2004 — 2006