Alejandra Bienert Barberan
Marketing, Commerce & Insights professional. Providing actionable insights and strategy for brands to grow, through research, analysis, storytelling and sales. Education Business Owner.
- Role
- Sr Market and Business Development Analyst at Andalucía Trade
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Alejandra Bienert Barberan
I am a consumer insights & marketing professional, turned into education entrepreneur and sales professional. I am creative, proactive, empathetic and committed to results. I have the skill to effectively build insights into strategy, action and business growth. I manage projects especially in the areas of Marketing and Sales that involve analysis and strategic planning. I\'ve been based in Europe, LATAM and the US and have managed international projects. I am a multicultural person with 3 nationalities and a deep respect and interest for diversity and the human condition. That makes me great at emphasizing, networking, building relationships, generating leads and giving service to internal and external customers. I built my own CPG brand and run a business and ecommerce for 6 years. With a family background in fashion and a special skill to understand consumer’s needs, I created a line of upscale limited-edition handbags. I worked in sales at IE University Miami where I regained my love of education and started my Spanish tutoring business. At Andalucia TRADE I maximize my research and comercial skills to help Andalusian companies in their internationalization in the US.
Experience
Sr Market and Business Development Analyst
Sep 2025 — Present · Miami, FL, US
Education
Northwestern University - Kellogg School of Management
Consumer Marketing Strategy
2002 — 2002
IE Business School
Master of Business Administration, Business Administration and Management, General
Universidad de Murcia
Economics, Business Administration and Management, General
1991 — 1996
IE Business School
MBA
1997 — 1998
Coursera
certificate, Google UX design
Skills
- Competitive Analysis
- Brand Positioning Strategies
- Information Management
- Consumer Insight
- Negotiation
- Market Analysis
- Business Strategy
- Marketing Research
- Category Management
- Analysis
- Fmcg
- Market Research
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- New Product Validation
- Strategic Planning
- Integrated Marketing
- Brand Development
- Management
- Customer Insight
- Advertising
- Marketing
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