Sandip Maji
Sr. Paid/Programmatic Lead @Capgemini | PhD
- Role
- Sr Paid Programmatic Lead Capgemini Phd at Capgemini
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Sandip Maji
With over 10 years of deep expertise in digital marketing, I currently lead as Business…
Experience
Sr Paid Programmatic Lead Capgemini Phd
Jan 2024 — Present · Kolkata, IN
Business Process Leader overseeing a $2M+ monthly programmatic spend and driving advanced campaign building to meet client ROI goals—for Albertsons—at Capgemini Technology Services. Leading a global team(10+) responsible for cross-channel campaign trafficking spanning DV360, Meta, and Pinterest Ads, with expertise in Display, CTV, YouTube Affinity, Social, and DOOH formats. Accountable for detailed weekly KPI reporting for each campaign, leveraging data analytics and workflow automation to ensure optimal performance in digital advertising at scale.
Education
Delhi School of Internet Marketing
Advanced Certified Program on Digital Marketing
2016 — 2016
Netaji Subhash Engineering College (NSEC)
Bachelor of Computer Application
2010 — 2013
Santrgachi Kedarnath Institution, Howrah, West Bengal, India
Higher Secondery
1998 — 2010
West Bengal University of Technology, Kolkata
Master of Business Administration - MBA
2019 — 2021
Eklavya University
Doctor of Philosophy - PhD
2021 — 2025
Skills
- Google Adwords
- Email Marketing
- Website Creation
- Web Development
- Strategic Planning
- Social Media Marketing
- Ppc
- Digital Marketing
- Wordpress
- Search Engine Marketing (Sem)
- Blog Marketing
- Google Webmaster Tools
- Brand Development
- New Business Development
- Online Research
- Advertising
- Social Media Optimization (Smo)
- Search Engine Optimization (SEO)
- Blogging
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