Sandipan Chakraborty
Area Sales Manager @Orkla India
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WORK HISTORY
Area Sales Manager @Orkla India
Ø Responsible for driving the business of 13 categories, i.e. Masala, Breakfast mixes, Ready to cook, Sweet Mix, Minute range, etc. Ø Train, motivate, and lead a team of 8 direct reports (1 AM, 4 TSE, 3 TSI) and an extended team of 51 frontline salespeople toward the achievement of sales and distribution objectives. Ø Managed 32 stockiest, including several super stockiest for GT, market credits, inventory, and claims. Ø In-store execution in the top end includes secondary visibility, floor stacks, promoter activities, and consumer promotions. Ø Exploring and expanding the distribution network by increasing the distributor network and retail coverage in upcountry. Ø Driving Go to market strategies to grow categories, brands, increase penetration & improve share of shelf & market share.(Implemented \"Botree\" and \"SFA\" for sales force. Ø Monthly sales planning & category, SKU wise rolling forecasting (3 months) with seasonal effect. Ø Managing the Mumbai Depot efficiently at both Category and SKU levels with an emphasis on correct inventory and stock freshness involves a combination of strategic planning, daily monitoring, and use of digital tools. Ø Design Trade marketing input bases on sales trend and opportunity and marketing input from better visibility, increase share of shelf, counter competitors with concern department
EDUCATION
Salkia Hindu High School (Unit- 2)
10 th, General Studies
Belur High School
10+2, Accounting
S.A.Jaipuria College
Bachelor of Commerce (B.Com.)
Eastern Institute For Integrated Learning In Management
PGDM, MBA, Marketing/Marketing Management, General
SKILLS
ABOUT SANDIPAN CHAKRABORTY
Managing different distribution channel in market- Drive different type of channel…
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