Sandhya Mangla

About Sandhya Mangla

As a Marketing Engagement Analyst (Operations) at Accenture, I focus on lead enrichment and data management to enhance marketing strategies. I have contributed to refining over marketing leads with tools like Clearbit, ZoomInfo, and Apollo.io, improving campaign engagement and streamlining lead enrichment processes through Salesforce CRM integration. With a Master’s degree in Biotechnology, I bring a multidisciplinary approach to data optimization. I am committed to maintaining data integrity, driving process improvements, and delivering actionable insights to support impactful marketing campaigns.

Experience

1. Marketing Engagement Analyst(Operations)

   Accenture

   Sep 2023 — Present · Gurugram, IN

   Enhanced marketing leads using enrichment platforms like Clearbit, ZoomInfo, and Apollo.io, increasing email personalization effectiveness and boosting campaign engagement.Improved MQL quality by enriching lead data with firmographics (industry, size, revenue) and behavioral insights, resulting in a higher conversion from MQL to SQL.Automated lead enrichment processes with CRM integration (Salesforce), ensuring real-time data updates and reducing manual list building.Maintained marketing database health by cleansing, deduplicating, and enriching existing leads, improving email deliverability and sender reputation.Sourced high-intent contacts for inbound and outbound campaigns using Sales Navigator, Zoominfo, Cognism and Apollo aligned with buyer personas and campaign goals.

Education

• GLA University

  Bachelor's degree, Biotechnology

  2013 — 2016

• Sanskriti University

  Master's degree, Biotechnology

  2016 — 2018