Sandhya Ghadi

Sr. Manager Digital Marketing at Yuva Parivartan India

Role: Sr Digital Marketing Manager at Yuva Parivartan India
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

Experience

Sr Digital Marketing Manager
Yuva Parivartan India
Oct 2019 — Present
Develop digital transformation strategy. Increase customer belief in YP through content marketing- Un-paid PR coverage- Mobilize a greater number of jobs, volunteers, partnerships & funding through online platforms- Collaboration with NMIMS & SP. Jain Institute of managing and research (Mumbai) to help their students learn and experience the challenges and opportunities, this experience helped them receive 1st runner award in We Care documentary presentation- Content and Social Media Activities helped YP reach to over 1.2 million users, our elearning videos attracted over hours watch time. This performance helped YP Elearning YouTube platform to get accepted into YouTube Partner Program- Received over app installs on Google Play Store E-learning App using ASO & paid advertising strategy reaching out to rural audiences- Social Media Activity helped potential supporters reach out to organization and donate 15 lakhs as donations in 2020-21

Education

EDIT Institute
Web Designer, SEO expert
2009 — 2010
Mumbai University
B.Com, Commerce
1995 — 2000
University of Mumbai
Bachelor of Commerce - BCom, Economics

Skills

Flash
Facebook Api
Actionscript
Google Adwords
Logo Design
Digital Marketing
Web 2.0
Html
Web Marketing
Dreamweaver
Illustrator
Google Website Optimizer
Usability
Css
SEO
Smo
Google Maps
Search Analysis
Flash Animation
Google Analytics
Photoshop
Interaction Design
Blog Marketing
Google Webmaster Tools
Brand Development
Web Analytics
Web Site Production
User Interface Design
Web Project Management
Jquery
Web Design
Landing Page Optimization
Javascript
E-Commerce
Ajax
Advertising
Online Marketing
Organic Search
Website Development
Online Reputation Management

Contact information

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Work email
•••••@yuvaparivartan.org
Personal email
•••••@•••••.com
Direct dial
+•• ••• ••• ••••

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Current company

Yuva Parivartan India

Non-Profit Organizations · 320 employees · Founded 1998 · Mumbai, India

Kherwadi Social Welfare Association (KSWA) is an NGO founded in 1928. Its flagship movement, Yuva Parivartan (YP), was established in 1998 and was formally launched by the then President APJ Kalam in 2003. YP’s mission is to provide a second chance to the deprived youth and to empower women, through sustainable livelihood opportunities based on technical, business and life skill training programs, which lead to attitudinal change and income generation. We have a deep understanding and connect with the communities that we work in. Over the last 25 years, we have improved the employability of more than 1 million deprived youth and women through our skilling courses and helped them earn livelihood. Our course content, structure and delivery, flexibility of timings, focus on practical training and support to earning livelihoods is tailored to embark our students on their journey towards livelihood. The time to benefits is reduced due to short course durations ranging from 15 to 90 days. . Our network of field counsellors, community leaders, trainers and connects with local livelihood providers and/or enablers, coupled with our digital reach through social media and our e- learning app Yuva Kaushal, enables us to mobilize students at scale and help them earn wage or self-employment. Beneficiaries  Total number of beneficiaries trained & certified since launch: More than 1.15 million students  Major thrust (70%) on small towns and villages  70% of beneficiaries are women– Empowering women  91% of urban;65% of rural beneficiaries are earning a living – income generation  52% of beneficiaries are primary family wage earners – Impact on entire household  86% of the youth who have passed out of urban centres are approached for advice on their career by friends and family, thus becoming role models  93% of urban pass-outs and 78% of rural pass-outs reported increased confidence after undergoing the livelihood programs

yuvaparivartan.org

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Experience

Sr Digital Marketing Manager

Education

EDIT Institute

Mumbai University

University of Mumbai

Skills

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