Sandeep Singh

About Sandeep Singh

With 28 years of leadership experience in Consumer Durables and DTH, I have built my career around expanding markets, strengthening distribution ecosystems, and driving sustainable business growth.My professional journey with BPL, Onida, Videocon d2h, and Dish TV has given me deep experience in channel sales, dealer network expansion, and large scale market development across India.I specialize in building strong distribution frameworks that translate strategy into measurable market success.Key leadership strengths:• Distribution Expansion – Building and scaling dealer networks across urban and rural markets• Channel Development – Strengthening trade partnerships and improving retailer engagement• Market Penetration – Driving rural and emerging market growth through innovative sales initiatives• Sales Leadership – Managing large teams and delivering consistent revenue growthSome highlights from my career:• Built a 5,500 society wiring network in Pune creating strong DTH penetration• Developed a customer base of over households• Managed 400+ dealers and large sales teams across multiple regions• Successfully executed large scale distribution and rural market expansion programsI strongly believe that successful brands in India are built through strong distribution, trusted dealer relationships, and disciplined execution in the market.Today, I am focused on opportunities where I can help organizations expand distribution, strengthen channel partnerships, and accelerate business growth.

Experience

1. Regional Sales Manager

   DishTV

   Aug 2018 — Present · Pune, IN

   Sales Revenue Head

Education

• Banaras Hindu University (BHU), Varanasi

  Bachelor of Commerce - BCom, Business Administration and Management, General

  1990 — 1993

• MBA

  Master of Business Administration, Business Administration and Management, General

  1993 — 1995

• Central school BHU

  HSC

  1988 — 1990