Sandeep Nair
Performance Marketing Specialist @KredX
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WORK HISTORY
Performance Marketing Specialist @KredX
Bengaluru, IN
Spearheaded Google Ad campaigns for Global Trade Exchange and Domestic Trade Exchange (DTX) platforms, achieving conversion rates of 17.11% and 19.82%, and average CPL of ₹460 and ₹205, respectively — optimizing ROI through continuous keyword and bid strategy refinement.Launched and optimized email marketing campaigns (newsletters, promotional, and creative formats) driving an average open rate of 48.9% and CTR of 2%, generating 2–3 qualified leads per month from organic mailing lists.Developed and deployed WhatsApp automation workflows, including chatbots, trigger-based messaging, and broadcast campaigns using tools like WATI, significantly improving lead nurturing and response time.Integrated AI-driven automation across marketing funnels — from ideation and research to voice agent configuration for inbound/outbound call operations — boosting operational efficiency and scalability.Implemented SEO best practices to ensure consistent organic traffic growth and improved SERP rankings across target verticals.Collaborated cross-functionally with product, tech, and content teams to align growth marketing goals with business outcomes, ensuring data-driven decision-making across campaigns.
EDUCATION
Periyar University
Bachelor of Business Administration - BBA, General Studies
IBS Hyderabad
Master of Business Administration - MBA, Marketing and Operations
ABOUT SANDEEP NAIR
I believe every marketing initiative should feel as human as the people it reaches – that…
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