Sandeep Manda

About Sandeep Manda

A Management Graduate (PGDM - Marketing & International Business) with over 13 years of…

Experience

1. Digital Marketing Manager

   Sandip University

   Mar 2023 — Present · Mumbai, IN

   Leading a team of four specialists in SEO, SMO, SMM, and SEM, ensuring cohesive and effective digital marketing strategies. Monitoring daily reports and campaigns for Google Ads and Facebook Ads to optimize performance and ROI. Managing Google Ads involves determining campaign types, budget requirements, bid strategies, keyword research, match types, quality scores, landing page performance, utm parameters and audience selection. Overseeing Facebook and Instagram Ads, including campaign types, budget assignments, post boosts, page likes and followers, ad content review, and lead uploads into the ERP. Coordinating with the design, website development, and content teams to fulfil marketing requirements. Collaborating with the offline marketing team to plan and execute current and upcoming campaigns and events at the Sandip University Nashik Campus. Generating leads for the in-house call centre and other Sandip Universities information centres (ICs) in various regions to meet annual admission targets. Coordinating with vendors to acquire necessary marketing tools and applications. Planning, allocating, and executing budgets for both online and offline marketing needs. Creating and managing a media calendar for Sandip University based on quarterly, half-yearly, or annual requirements. Working with external digital marketing agencies on lead generation, social media planning, and other marketing needs for Sandip University Nashik and Sijoul Campus. Liaising with ICs, the Call Centre team, the IT team, and the Accounts team to address and resolve various issues promptly with management approval. Liaising with Sandip University clubs to collect images and videos of ongoing campus events for social media and branding activities. Visiting Sandip University, Nashik for important events as well as help organize events coordinated from Mulund (H.O) Coordinating with offline marketing team for both offline and online branding.

Education

• G.L.Bajaj institute of management and research

  PGDM

  2009 — 2011

• Utkal University

  Bachelor of Business Administration (BBA)

  2006 — 2009

• Delhi School of Internet Marketing

  Master's degree

  2018 — 2018

Skills

• Marketing
• Microsoft Office
• Sales
• Team Management
• Negotiation
• Customer Service
• Strategic Planning
• Employee Relations
• Talent Acquisition
• Google Analytics
• Business Strategy
• Management
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Off-Page SEO
• Business Development
• Digital Marketing
• Adobe Photoshop
• Search Engine Marketing (Sem)
• Affliated Marketing
• On-Page Optimization
• Google Webmaster Tools
• New Business Development
• Advertising
• Social Media Optimization (Smo)
• Social Media Blogging
• Search Engine Optimization (SEO)
• Recruiting
• Market Research
• Microsoft Word