Sandeep Sinha

About Sandeep Sinha

MBA with approx 20 years of multi functional experience covering a wide spectrum of brand management & marcom operations along with general management functions & trade marketing. Brand stores- Location finalisation, Fixtures Fabrication and Installation as per the planogram and launch of brand stores across UPE, UPW and Uttrakhand Market. Outdoor visibility-Procuring Out of Home media & Wall paintings and maintaining optimal visibility within the assigned budgets, including identifying suitable agencies/vendors based on detailed analysis of their capacity/capability to deliver, finalizing commercial aspects (in concurrence with SCM), providing them with conceptual clarity on output required, evaluating draft outputs and driving them to deliver as per agreed timelines. Periodical reports and tracking of media vis-à-vis competition. Strategic Alliances: Malls, Multiplexes, Railways, Airports, etc for branding, events and promotions. Signage visibility: Planning, Assigning and Deployment of signage’s, its competitive tracking and maintaining of optimal visibility throughout. Retail Visibility: Retail Brand shop identification & launch, Ensuring reach of POS across, its visibility through optimal distribution and merchandising.Events and Promotions: Town launches, Road shows, Society branding & product promotions using different medium like; van branding promotion, on ground activation, Exhibitions etc.Specialties: Brand Management - ATL & BTL including OOH media planning & execution, Retail Visibility & Trade marketing expert, and event management.

Experience

1. Regional Marketing Manager-north India- Lucknow-upe, Upw & Uk

   Voltas Limited - A TATA Enterprise

   Apr 2019 — Present · Lucknow, IN

   Brand store location finalisation, Fixtures fabrications and Installation as per the planogram.Store launches & inaugrations.Accountable for all forms of Regional Marketing communications plan including ATL & BTL activations,Brand shop launch, Event management, Brand Share Index w.r.t competitors, Vendor management, Budgeting, Manpower Management, Handling approx 425 ISDs, 2 Trade Marketing executives, 6 Team leaders, 2 Trainer, 7 RSOs for North UPUK i.e (UP East, UP West including Noida & Ghaziabad and Uttarakhand)

Education

• Google Digital

  Certification "The fundamental of digital marketing"

  2020

• SEMrush academy

  Certification, SEO toolkit

  2020 — 2021

• Youth Cybersecurity Forum

  MBA, Marketing

Skills

• Outdoor Advertising
• Crm
• Business Development
• Sales Operations
• Marketing
• Marketing Communications
• Key Account Management
• Brand Management
• Trade Marketing
• Media Planning
• Retail
• Budgets
• Analysis
• Advertising
• Outdoor & Retail Advertising
• Market Research
• Vendor Management
• Marketing Management
• Market Planning
• Management
• Project Planning
• Customer Relationship Management (Crm)
• Team Management
• Competitive Analysis