Sandeep Parekh

About Sandeep Parekh

With over 25 years experience leading enterprise software go-to-market strategy and building high-impact partner ecosystems, I currently head GTM for Global Partners & APAC Channel at Cognition. What excites me most today is the once-in-a-generation opportunity GenAI brings; not just to transform how software is built, but how people learn, create, and grow with it. I believe every developer, partner, and enterprise leader can use this wave of AI-driven productivity to redefine their potential.I bring extensive experience in direct sales, software selling, and channel leadership, having worked with leading global technology companies such as Cisco, Symantec, BMC Software, and other global companies. My strength lies in combining a business-first approach with a deep understanding of Global System Integrators (GSIs); building trusted relationships, driving joint success, and executing go-to-market strategies that deliver measurable growth.Strong record of building strategic alliances and driving business development initiatives that accelerate revenue, extend market impact, and strengthen long-term ecosystem value.Core Strengths:* Relationship Leadership: Build deep trust with CXOs, GSIs, and enterprise stakeholders to drive strategic growth and long-term partnerships.* GTM & Revenue Focus: Proven record of designing and executing partner-led strategies that consistently deliver on growth and revenue objectives.* Ecosystem Builder: Expertise in scaling global partner and channel programs that create measurable business impact.* Collaborative Leadership: Foster high-performing, cross-functional teams grounded in trust, accountability, and execution excellence.* Operational Discipline: Blend strategic vision with strong operational execution to drive predictable outcomes across markets.* Global Perspective: Extensive experience across GSI business models and global markets, enabling alignment of AI innovation with enterprise transformation.* Executive Communication: Clear, persuasive communicator adept at influencing senior stakeholders and driving shared outcomes.

Experience

1. Gtm, Global Partners & Apac Channels

   Cognition

   Jan 2025 — Present · Mumbai, IN

   At Cognition, we are redefining software development with GenAI-powered engineering. Our flagship AI engineer, Devin, can plan, code, and ship projects autonomously. With the acquisition of Windsurf, we have expanded our product line to bring intelligent, context-aware coding assistance directly into developers’ workflows. Together, we are shaping the future of how software gets built - faster, smarter, and more collaborative than ever.

Education

• University of Mumbai

  MBA, Marketing

  2004 — 2007

Skills

• Go-to-Market Strategy
• Pre-Sales
• Channel Partners
• Business Strategy
• Selling
• Value Based Selling
• Saas
• Security
• Enterprise Software
• Sales Management
• Consulting
• Outsourcing
• Information Security
• Solution Selling
• Devops
• Sales Process
• Cloud Computing
• Management
• Strategic Partnerships
• Software as a Service (Saas)
• Business Development
• Sales
• Cissp
• Solution Architecture
• Cross-Functional Team Leadership
• Business Alliances
• Strategy
• Negotiation