Sandeep P.
B2B SaaS Marketing | Product Marketing | Demand Generation
- Role
- AVP Head of Marketing at WFX - World Fashion Exchange
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sandeep P.
Strategic marketing leader with 9+ years of experience in B2B SaaS GTM strategy, product marketing, and full-funnel growth. Proven track record in building high-impact in-house marketing engines from scratch—spanning SEO, paid ads, content, events, and partnerships.At Shipway (acquired by Unicommerce), led the brand\'s transformation into the #2 logistics SaaS aggregator in eCommerce, scaling inbound signups, revenue, and installs organically. Strong expertise in positioning, demand gen, affiliate growth, and scalable marketing ops. Adept at crafting differentiated GTM playbooks and driving measurable business outcomes.
Experience
AVP Head of Marketing
Aug 2025 — Present · Gurugram, IN
As the Head of Marketing at WFX, I lead global marketing strategy and execution for one of the world’s leading fashion-tech SaaS companies. My role focuses on driving global expansion, strengthening product marketing, and building a powerful content engine that positions WFX as a thought leader in Cloud ERP, PLM, MES, PPC, and AI solutions for the apparel and textile industry.
Education
GrowthSchool
Product Marketing, Marketing
MICA | The School of Ideas
Executive MBA, Marketing & brand management
Biju Patnaik University of Technology, Odisha
Bachelor's degree, Mechanical Engineering
2009 — 2013
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