Sandeep Kumar
Senior Analyst at KANTAR
- Role
- Senior Analyst at Kantar
- Location
- Haridwar, IN
- LinkedIn followers
- 500 followers
About Sandeep Kumar
Analytics professional with 2 years experience in addressing business questions across…
Experience
Senior Analyst
Jul 2021 — Present · Bengaluru, IN
Analyzed and understood structure of brand perception in the area Telecommunication, FMCG, Automobiles, Ecommerce and Apparels using structural equation modeling.Understood impact of advertisement in driving Sales/Recall for the brand and how competition is impacting Sales/Recall of the brand for Cosmetic brand using market mix modeling.Integrate knowledge of Kantar Millward Brown tools, philosophies and techniques and apply these to the design, analysis and interpretation of research projects to deliver meaningful insights.Generated actions based insights post analyzing data and create presentation for the client.Coach and develop team members through constructive feedback to identify areas of strength, and areas for improvement.
Education
National Institute of Technology, Uttarakhand
Bachelor's degree
2015 — 2019
Jawahar Navodaya Vidyalaya (JNV, Haridwar)
Schooling (12th PCM with C++)
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