Sandeep Gulati
Regional Sales Manager @Trace
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WORK HISTORY
Regional Sales Manager @Trace
CA
Regional Sales Manager – CanadaTrace Elemental InstrumentsAs the Regional Sales Manager for Trace Elemental Instruments across Canada, I lead technical sales and business development initiatives for advanced elemental analysis solutions. I support a diverse client base in sectors such as Hydrocarbon Processing Industries (Oil & Gas refineries, CTL\'s, Research institutes), Environmental, Pharmaceutical and Academic Research.My role integrates deep technical expertise with strategic sales execution and channel development to drive market growth and ensure customer success across all Canadian provinces.Key Responsibilities:Full-Cycle Sales Management: Oversee the complete sales process — from lead generation and technical demonstrations to deal closure and post-sales support.Technical Consultation: Provide expert guidance on Analytical Instruments including Total Sulfur/Nitrogen, Total Chloride, C-IC analyzers and TOC/TNb systems.Client Relationship Development: Build and maintain strong relationships with oil & gas refineries, commercial testing laboratories, research institutions and government agencies.Channel Management: Manage and support sales channels across Canada including onboarding, training and performance monitoring of distributors and channel partners.Distributor Development: Identify, recruit and enable new distributors in strategic regions to expand market reach and improve local customer support.Customer Engagement: Conduct on-site visits, hands-on product trainings and technical seminars for end-users and partners.Cross-Functional Collaboration: Coordinate with international product, application and marketing teams for custom solutions and strategy alignment.Market Intelligence: Analyze industry trends, competitor activity and customer feedback to identify growth opportunities and inform sales strategy.
EDUCATION
Govt Senior Secondary School Sec-33 Chandigarh
Primary, Basic studies
ICAII Phase 7 Mohali Panjab
MBA marketing, MBA Marketing
ASBASJSM College of Pharmacy
Bachelors in Pharmacy, Pharmacy
SKILLS
ABOUT SANDEEP GULATI
Strategic Sales & Business Development Professional with over 16 years of experience…
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