Sandeep Gaur

About Sandeep Gaur

I am a results-driven digital marketing leader with 12+ years of experience in driving growth, brand strategy, and performance campaigns across gaming, technology, and consumer industries. Currently AVP – Marketing at One Verse Gaming, I lead 360° marketing for 8+ brands, managing a ₹10 Cr+ monthly budget and a 15+ member team. My role spans performance marketing, media planning & buying, SEO-driven growth, influencer/celebrity collaborations, and retention strategy. Career Highlights: Achieved 65% increase in new user acquisition and 74% reduction in CPA at Witzeal Technologies. Delivered 63% growth in brand awareness with celebrity campaigns featuring Nawazuddin Siddiqui, Divyendu Sharma & more. Scaled social media presence to 600K+ YouTube subscribers and 300K+ Instagram followers within 24 months. Managed high-impact multi-channel campaigns across Meta, Google, OTT, native ads, OOH, TV, and radio. Strong expertise in Appsflyer, CleverTap, DV360, and native platforms for acquisition & retention optimization. Core Strengths: Performance Marketing | Brand Strategy | Celebrity Endorsements | Retention Marketing | Team Leadership | Media Planning & Buying | Budget & P&L Management | Influencer Marketing | Growth Hacking I am passionate about leveraging data-driven marketing strategies to scale users, maximize ROI, and build impactful brands. Always open to exploring challenging opportunities where I can drive growth and create long-term business impact.

Experience

1. AVP - Marketing

   1verse

   Feb 2025 — Present · Delhi, IN

   Responsibilities-Develop and implement comprehensive marketing strategies to achieve business objectives.Lead market research efforts to identify opportunities and evaluate market trends.Oversee branding initiatives to strengthen company image and customer engagement.Collaborate with cross-functional teams to align marketing strategies with business goals.Monitor and analyze the effectiveness of marketing campaigns and adjust strategies as needed.Manage marketing budgets and optimize resource allocation for maximum impact.Develop and mentor marketing team members to foster a high-performance team culture.Generate reports and presentations on marketing metrics and strategic initiatives for senior leadership.

Education

• Guru Gobind Singh Indraprastha University

  BCA

  2007 — 2010

• Bangalore University

  Master’s Degree

  2011 — 2013

• Indian Institute of Management, Indore

  Post Graduate Certificate Programme For Emerging Chief Marketing Officers (CMO)

  2023 — 2024

Skills

• Mobile Marketing
• Mis
• Talent Acquisition
• Media Planning
• Performance Management
• Search Engine Optimization (SEO)
• Advertising Sales
• Market Research
• Grievances
• Employee Relations
• Email Marketing
• Online Lead Generation
• Business Development
• Media Production
• Sales
• Leadership Development
• Media Buying
• Marketing
• Project Planning
• Pay Per Click (Ppc)
• Brand Development
• Web Design
• Human Resources
• Social Media Marketing
• Employee Engagement
• Digital Marketing