Sandeep Amarghde
Digital Marketing Specialist | Paid Ads Specialist | Performance and Data Driven Marketer | Google, Facebook, Linkedin, Twitter, Quora, TikTok, Native Ads Specialist
- Role
- Performance Marketing Manager at WSI ALM
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Sandeep Amarghde
Monitor and evaluate search campaign performance across the major search…
Experience
Performance Marketing Manager
Dec 2022 — Present · IN
Strategic Campaign Management: Develop, execute, and manage comprehensive performance marketing campaigns across various platforms, including but not limited to Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and other programmatic or display networks.Budget & Bid Optimization: Oversee significant ad budgets, implementing advanced bid strategies and budget allocation techniques to ensure optimal spend efficiency and maximize ROAS (Return on Ad Spend) or CPA (Cost Per Acquisition) targets.Data Analysis & Reporting: Conduct in-depth analysis of campaign performance data, identifying trends, insights, and opportunities for improvement. Prepare detailed reports for stakeholders, translating complex data into actionable recommendations.A/B Testing & Conversion Rate Optimization (CRO): Continuously design and execute A/B tests for ad creatives, landing pages, and audience segments to improve key performance indicators such as click-through rates, conversion rates, and overall campaign effectiveness.Audience Targeting & Segmentation: Develop sophisticated audience targeting strategies, leveraging demographic, interest-based, behavioral, and retargeting data to reach the most relevant and high-intent users.Collaboration & Communication: Work closely with clients and internal teams (e.g, sales, creative, development) to ensure campaign alignment with overall business objectives and seamless execution of marketing initiatives.
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