Sanchit Kumar Behera
Product Management | Product Marketing Associate | Data Scientist
- Role
- Product Marketer at Tata Elxsi
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sanchit Kumar Behera
Product marketing professional with experience in go-to-market and customer-facing…
Experience
Product Marketer
Aug 2023 — Present · Bengaluru, IN
Drafted PRDs and MRDs for new product features including a GenAI-powered chatbot and Observability platform; contributed to Q2 roadmap alignment by identifying 3 key feature gaps via competitor analysis and user persona research.• Coordinated cross-functional enablement by conducting product workshops and creating reusable content that enhanced internal sales performance and customer understanding across offerings like Neuron Dark NOC and Telco Cloud.• Delivered product strategy and positioning for NEURON suite, driving 17% digital engagement growth, 40+ sales assets, and influencing roadmap decisions tied to $10M+ opportunities.• Spearheaded the GTM strategy for NEURON Product Suite, collaborating with engineering, sales, and design teams to launch targeted campaigns driving a 20% increase in product adoption, 20% boost in CTR, and a 14% lift in qualified leads across telecom segments.• Improved digital engagement by 17% through data-informed LinkedIn campaigns tailored to buyer personas; designed playbooks, demo scripts, and solution briefs across 3 core telecom solutions.• Led strategic repositioning of NEURON based on market and user feedback, resulting in improved stakeholder alignment and sharper product-market fit, directly influencing messaging used in 40+ sales enablement assets.• Represented the company at a leading telecom tech event, conducting on-ground market research and contributing to product branding, competitive intelligence, and net new lead generation.
Education
Delhi Public School - Rourkela
AISSCE (XII)
Veer Surendra Sai University Of Technology ( Formerly UCE ), Burla
Bachelor of Technology (B.Tech.)
2014 — 2018
Delhi Public School Rourkela
AISSCE (X)
International Institute of Information Technology Bangalore
Executive Post Graduation Programme
2022 — 2023
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