Sanchit Dua

About Sanchit Dua

Most B2B founders don’t have a marketing problem.They have a pipeline problem.Some days leads come in.Some days it’s dead.Some weeks CAC shoots up for no reason.Sometimes the sales team complains about junk leads.And Founders are stuck trying to guess what’s broken.That’s where I come in.I work as a Fractional CMO + Growth Operator for B2B startups combining combining performance marketing, funnel architecture, CRM automation and ABM + outreach to build predictable lead engines.I’m not the “agency guy” who runs your ads.And I’m not the “big-picture CMO” who gives advice and disappears.I sit right in the middle: Strategic enough to see the whole system, Hands-on enough to fix what’s broken, Fast enough to match startup speed.Over the last 9+ years, I’ve worked with 100+ brands across India, US & UK in industries like fashion, FMCG, healthcare, SaaS, manufacturing and eCommerce, managing ₹25Cr+ in ad spend, influencing ₹100Cr+ in revenue and generating qualified leads.I’ve built growth systems at companies like Ethos, Simplilearn and Stanza Living fixing funnel leaks, improving lead quality, automating sales processes and scaling revenue.Some wins I’m proud of: Reduced junk leads by 78%+ improved lead quality by 35% Cut sales dependency by 60% by automating key parts of the buyer journey Generated 20x order growth for an eCommerce brand Drove ₹50 lakhs in incremental revenue through cross-channel campaignsIf you’re a B2B founder trying to scale, I can help you: Run profitable ads across Meta, Google, LinkedIn Integrate ABM + cold outreach Set up CRM, scoring & automation Improve forecasting & reporting Create alignment between marketing → sales → successIf you want me to review your current growth setup and show you exactly what to improve, DM me “AUDIT” and I’ll share a clear roadmap of what to fix and in what order.

Experience

1. Founder

   WeGress Media

   Aug 2016 — Present · New Delhi, IN

   Took up meeting with prospective clients (direct sales) and anchored the brand positioning, mapped the targeted customer persona. • Worked on Ads (Facebook, Google and YouTube Ads) and generated leads across different platforms.• Hired and managed a full stack team for digital marketing of 15 employees. • Generated a turnover ranging 5 million per year.• Handled Calcetto Shoes, a leading shoe brand with 51 offline stores in India and increased engagement to 37k.• Generated leads through Promotion Marketing through Push, Email and SMS and handled marketing content like blogs, creatives, videos etc.• Measured Cost Per Acquisition, CTR, Cost Per Click and ROI, analyzed the performance of all digital marketing campaigns.

Education

• Stoa

  Master of Business Administration - MBA, Business Administration and Management, General

  2021 — 2023

• Guru Gobind Singh Indraprastha University

  Bachelor of Technology (BTech), Information Technology

  2012 — 2016

Skills

• Microsoft Office
• Javascript
• Search Engine Optimization (SEO)
• Sql
• Java
• Digital Marketing
• C++
• SEO
• Html
• Adsense
• Google Adwords
• Css
• Hootsuite
• Google Analytics
• Photoshop
• Management
• Project Management
• Jquery
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Php
• Leadership
• Cascading Style Sheets (Css)
• Teamwork
• Team Management
• Social Media
• Windows
• Marketing
• Microsoft Word
• Adobe Photoshop
• C
• Programming