Sanchit Chopra
Delivery Operations Manager | Content Operations SME | Adobe Experience Cloud (AEM/ACC/ACS/Marketo) | Content Supply Chain | Workflow Governance | Digital & Campaign Operations
- Role
- Deputy Group Manager Web, Content & Adobe Operations at IBM
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sanchit Chopra
Content Operations SME & Delivery Manager with 14+ years in Adobe Experience Cloud (AEM, ACC, ACS, Marketo), Digital Operations, and multi-market content delivery. Strong in content supply chain optimization, content governance, workflow and QA frameworks, SLA/KPI management, and Content Factory models. At IBM, I drive content publishing, operational governance, continuous improvement, and GenAI content automation while ensuring high-quality, escalation-free delivery.
Experience
Deputy Group Manager Web, Content & Adobe Operations
Jan 2025 — Present · Bengaluru, IN
Leading a 30+ team across AEM, ACC, and Content Ops.Overseeing AEM publishing, metadata governance & content structure optimization.Enhancing content reusability, findability & governance frameworks.Managing end-to-end content workflows (intake → execution → QA → release).Driving ACC operations, approvals, and campaign readiness.Collaborating with analytics and tagging teams for Adobe Target and tracking requirements.Leading Firefly GenAI-driven content automation programs.Implementing SOPs, templates, governance standards & reporting frameworks.Driving capacity planning, onboarding, capability uplift & delivery assurance.Supporting readiness for AEMaaCS & AJO transitions.
Education
Kurukshetra University
Bachelor of Technology - BTech, Computer Science
2006 — 2010
Shri Krishan institute of Engineering and Technology Kurukshetra
Bachelor of Technology (B.Tech.), Computer Science
2006 — 2010
ICFAI University
Master of Business Administration (M.B.A.), Information Technology
2013 — 2016
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