Sanchin D Raj

About Sanchin D Raj

As a Founding & Managing Partner at HIF Analytics LLC, I leverage my over a decade of experience in data science to help mid-sized CPGs transform their businesses through advanced marketing, sales, manufacturing/production, supply chain, and customer analytics. I have successfully taken 100+ models to production and created over $1B in economic value.I serve business leaders to build sustainable, long-term value through better innovation. Additionally, I am an AI Forum Committee Member at Tech Titans-Dallas, providing thought leadership on Enterprise AI and partnering with industry leaders and academia to bring awareness of leading-edge advancements. My mission is to transform mid-sized CPG businesses through the adoption of predictive, prescriptive, and causal AI technologies.

Experience

1. Principal, Data Science & Advanced Analytics, at & t Consumer Mobility Business Markets

   AT&T

   Jul 2020 — Present · Dallas, TX, US

   Leader in decision intelligence and data scientist. Designed, developed, and operationalized ML/AI, mathematical, and statistical models. Conducted predictive analytics in Azure/Databricks. Mobility/consumer, small biz, mid, and enterprise markets at scale.Designed, developed, and operationalized propensity models to acquire prospects, and retain and grow customers. Developed models, estimated marketing ROI, and presented recommendations. Among others include next best action modeling for mid-market, uplift modeling for consumer direct acquisition/email campaigns.Developed and operationalized win-back propensity models for national retail direct marketing campaigns; developed and operationalized market response and price elasticity models for national retail consumer mobility.XGBM, random forest, neural networks, k-means/hierarchical clustering, linear discriminant analysis, linear, multivariant, & logistic Regression, uplift modeling, association rules/collaboration filtering.SQL, Python, Sklearn, regression, classification methods. Product management, stakeholder and partner management, CXO-level communications, cross-functional leadership, crisis/conflict management, change management.

Education

• MS University, India

  BS, Comp. Science & Engg

• Texas McCombs School of Business

  Master of Business Administration (M.B.A.), General Management

Skills

• Consulting
• Leadership
• Enterprise Software
• Strategy
• Ip
• Product Development
• Business Analysis
• Management
• Program Management
• Vendor Management
• Project Management
• IT Strategy