Sanchi Bhagat

About Sanchi Bhagat

I am an advertising and marketing postgraduate with a specialization in advertising…

Experience

1. Marketing and Communications Manager

   Fia Global

   Feb 2022 — Present · IN

   Craft strategies for a complete gamut of the marketing mix, including digital, advertising, communications and outdoor branding that resonate with the target market. Ensure our brand message is strong and consistent across all channels and marketing efforts. Digital Marketing and SEO – Responsible for designing digital media strategy for various products. Define channel strategy, manage campaigns and allocate budgets as per the channel performances. Lead campaigns end to end management. Calculate ROI and keep an eye on web analytics. Social Media – Manage day to day ingestion and distribution of assigned content across all social media platforms like Facebook, Instagram, LinkedIn and Google. Creating social media campaigns and strategies, including budget planning, content ideation, and implementation schedules. Sales campaigns –Prepare and manage annual marketing budgets. Generate leads for sales team through digital campaigns. Coordinate sales and marketing efforts to boost brand awareness and increase sales revenue. PR – Responsible to increase the share of voice of the company in the media. Ensure the company’s participation in various industry programs. Act as a mediator between the PR agency and the key spokesperson. Managing speaker slots, prepare corporate and project-specific presentations and videos.Conduct interviews with agents and customers, and research to create a strong storyline for the media. Collect testimonials from customers, agents, distributors, internal staff and external bodies for enhancing the positioning of the company. Develop integrated content and storytelling across traditional and digital channels. Outdoor branding – Ensure that company’s SOPs in regard to marketing and branding are properly implemented at around outlets. Support sales team for organizing various social security and account opening camps at the pan India level with the objective of enhancing on-ground brand visibility.

Education

• Guru Nanak Public School

  10+2

• Maitreyi College, Delhi University

  B.A Hon's, Political science

  2002 — 2005

• Symbiosis Institute of Management Studies

  MBA, Marketing

  2007 — 2009

• YMCA

  PG Diploma, Advertising & Marketing

  2005 — 2006

• DOEACC

  'A' Level, Computers

Skills

• Team Management
• Media Planning
• Social Media Marketing
• Marketing Communications
• Lead Generation
• Marketing
• Online Marketing
• Email Marketing
• Corporate Branding
• Online Advertising
• Customer Relationship Management (Crm)
• Brand Management
• Crm
• Public Relations
• Media Relations
• Advertising
• Market Research
• New Business Development
• Business Development
• Digital Marketing
• Management