Sanchi Aneja

About Sanchi Aneja

Global Marketing & Communications | Brand & Social Media Marketing | Employer Branding | Creative Strategist | Building India’s global infowar narrative | Workplace Mental Health AdvocateWith over 7 years of experience in marketing, communications, and design, I specialize in social media and brand marketing, visual storytelling, employer and personal branding, graphic design, animation, and digital art. My expertise lies in crafting engaging content that captures attention and drives meaningful engagement. Whether it\'s through compelling storytelling, thought-provoking articles, or striking visuals, I ensure brands leave a lasting impact.Currently, I am a full-time Social Media Specialist at Hewlett Packard Enterprise, where I manage social media strategy, leadership branding, and high-impact campaigns. I work closely with APAC/APJ & India Execs, crafting narratives that enhance brand presence and engagement across global platforms. As a part of the global communications team, I work closely with the geo communicators and WW brand & SoMe experts on various initiatives driving social media & internal comms for the organization and Execs. My ability to blend creativity with strategy allows me to develop content that resonates with diverse audiences - be it internal or external, making brands more relatable & influential.Alongside my primary role, I also serve as a part-time AI Champion at HPE, advocating for GenAI and Microsoft Copilot. I educate teams on AI adoption, articulate use cases, and facilitate the seamless integration of AI-driven tools into workflows. To further my expertise, I have completed multiple AI courses from Google, covering Large Language Models, Generative AI development, & AI-driven content strategies.I am a strong advocate for mental well-being in the workplace & firmly believe that professional success should never come at the cost of mental health. Through my content and interactions, I promote mental well-being, leadership skills, setting boundaries, & prioritising self-care.From executing high-impact marketing campaigns to leveraging AI for content creation and championing workplace well-being, my journey has been anything but linear. I thrive in environments that challenge me to push creative boundaries, solve complex problems, and build communities that inspire.Awards & Accolades:Nominee, Digital Creator - Digital Women Awards 2023, Birmingham, UKWinner, Best Woman Performer in Marketing & Branding - IIWA 2023Nominee, Oktopost Top 30 Rising Social Stars

Experience

1. Social Media Manager - India and Apac

   Hewlett Packard Enterprise

   Jan 2026 — Present

Education

• Delhi University

  B.A. Honors English, English Language and Literature/Letters

• MAAC

  Digital Animation and Film-Making, 3D Modelling and Sculpting

  2014 — 2016

• Indira Gandhi National Open University

  Master of Arts - MA, English Language and Literature/Letters

Skills

• Zbrush
• Lightroom
• 3ds Max
• Skilled Labor
• Adobe Creative Suite
• Computer Graphics
• Storyboarding
• Compositing
• Object Modelling
• Photography
• Talent Acquisition
• Pre-Production
• Art
• Team Management
• Character Modelling
• Graphic Design
• Branding & Identity
• 3d Modeling
• Recruiting
• Modelling
• Singing
• Audio Editing
• Microsoft Word
• Adobe Illustrator
• Vector Illustration
• Adobe Creative Cloud
• Lighting
• Modeling
• Texturing
• Adobe Premiere Pro
• Photoshop
• Proofreading
• Sketching
• Design
• Microsoft Excel
• Organic Modelling
• Illustration
• Video Editing
• Premiere
• Adobe Photoshop