Teresa Sánchez
- Role
- Director, Brand & Marketing (Market Development) for Instrument and Enterprise Services (Ies) at Thermo Fisher Scientific
- Location
- San Diego, US
- LinkedIn followers
- 500 followers
About Teresa Sánchez
A strategist by nature, my career has focused on- Cross-functional leadership…
Experience
Director, Brand & Marketing (Market Development) for Instrument and Enterprise Services (Ies)
Apr 2021 — Present
Accomplishments- Brand strategy and expansion across divisions. Led 5 major product launches in 18 months for downstream marketing–marketing plans and go-to-market execution; demand generation and product launch campaigns; omni-channel digital marketing; paid display, social media marketing, SEO/SEM - Developed point-of-sale strategies to increase service attachment for instrument sales and ran aftermarket sales enablement, promotions, demand generation campaigns for service sales teams - Completed 5 major VOC projects for product dev, brand, and customer segmentation strategies - Increased diversity on team from 16% to 55%, doubled team in 12 months - Developed and launched campaign and business dashboards with analytics team
Skills
- Higher Education
- Report Writing
- Healthcare Industry
- Strategic Planning
- Fundraising
- Older Adults
- Strategy
- Data Analysis
- Life Science Industry
- Healthcare Consulting
- Qualitative Research
- Competitive Analysis
- Crm
- Non-Profits
- Survey Design
- Customer Insight
- Public/Private Partnerships
- Research Design
- Marketing Research
- Spss
- Program Management
- Federal Grants Management
- Grant Writing
- Project Management
- Marketing
- Strategic Partnerships
- Staff Mgmt
- Survey Research
- Policy
- Segmentation
- Online Research
- Community Outreach
- Higher Education Administration
- Nonprofits
- Consumer Behaviour
- Program Evaluation
- Focus Groups
- Marketing Strategy
- Integrated Marketing
- Cross-Sector Partnerships
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.