Sacha Sánchez Rivera
Sales Director | GTM Strategy & Revenue Growth | Scaling Commercial Engines in High-Stakes Markets
- Role
- Director of Sales at Vermeer Caribbean
- Location
- San Diego, US
- LinkedIn followers
- 500 followers
About Sacha Sánchez Rivera
I’ve spent 14+ years leading commercial growth across Caribbean and Latin American…
Experience
Director of Sales
Dec 2024 — Present
Leading the commercial transformation of a multi-country channel partner organization supporting infrastructure and capital equipment markets by designing scalable go-to-market systems, modernizing commercial architecture, and driving business readiness for regional growth across a high-stakes portfolio. • Leading the shift from owner-dependent sales to a scalable model by building repeatable processes, strengthening team capability, and bringing structure to territory design. • Architecting the Salesforce CRM for the organization from the ground up by designing how sales and marketing execution connect to forecasting, analytics, and customer journey insight. • Designing and building new roles and team structure to support multi-market growth, including strategic field sales, sales support, and a specialized vertical launch. • Driving regional go-to-market expansion by opening new markets and launching industry-specific GTM plays across private and public sector segments. • Repositioning marketing from brand support to a lead engine focused on qualified pipeline generation and alignment with sales. • Initiating onboarding, ramp, and compensation structure design to strengthen execution readiness and support a shift toward a performance-driven culture. • Improving customer onboarding and sales-to-service handoff processes to strengthen continuity, retention, and long-term business relationships.Work bridges go-to-market strategy, revenue operations, and organizational design by building scalable systems inside an environment undergoing structural change and commercial transformation.
Education
University of Puerto Rico-Mayaguez
Bachelor of Science - BS, Electrical Engeneering, Power Systems
Polytechnic University of Puerto Rico
Master of Engineering (M.Eng.) in Manufacturing Engineering, Quality Management
2008 — 2011
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