Gilberto Sanchez

About Gilberto Sanchez

Award winning Graphic Designer from Mexico, with Global Expertise in Brand Strategy and Expression, Package Design & 360º communication strategy with several years of experience in both sides of the Design and Creative business. Products and Brands I\'ve worked with: Pantene, Head & Shoulders, Aussie, Hair Food, My Black is Beautiful, Herbal Essences, Tide, Ariel, Pepsico, Gatorade, Philip Morris, Nestlé, Danone, SCA, Regio, Saba, Gamesa, Bachoco, Chedraui.SpecialtiesNon Linear thinking, simplification mindset and a different perspective to business network, leveraging the brand vocabulary meeting business needs with iconic design.Design Mastery combined with a keen sense of business Understanding.

Experience

1. Group Senior Director Design Hair Care

   Procter & Gamble

   Nov 2019 — Present · Cincinnati, OH, US

   Lead both the design organisation and overall design strategy through execution for the Hair Care Business Unit in NA which consists of 12 different brands like Pantene, Head & Shoulders, Herbal Essences, Aussie, Hair Food, Native, etc. 1) Integrate Design into the Brand/Business Unit/Category strategy, operating model and culture. 2) Apply mastery to lead the design strategy and planning by setting the Design vision and creating the conditions for success.3) Build, develop and lead the Category/Franchise Design team. 4) Own & manage the allocated budget for Design and Artwork activities for the Fiscal Year.Build the right capabilities for the organisation to grow their design mastery, design irresistible propositions from packaging, digital and social media assets as well as concept creation, brand amplification and visual equity management. Influence & consult the Business Unit leader on how to best create holistic and irresistible brand experiences, that drive sustainable growth and consumer Loyalty by applying Design Mastery and Strategic thinking on the core work.

Education

• Universidad LaSalle

  Bachelor of Arts (BA), Design and Visual Communications, General

  1999 — 2003

Skills

• Strategy
• Creative Problem Solving
• Concept Generation
• Adobe Creative Suite
• Experience Design
• Design Strategy
• Photography
• Brand Development
• Visual Communication
• Advertising
• Creative Strategy
• Leadership
• Graphics
• Design Management
• Concept Development
• Design Thinking
• Graphic Design
• Product Design
• Branding & Identity
• Art Direction
• Strategic Design
• Typography
• Packaging
• Marketing Strategy
• Layout
• Corporate Branding
• Illustrator
• Brand Architecture
• Corporate Identity
• Creative Direction