Olga Sanchez
SHINE Marketing Associate @ Deloitte | CSPO® Certified | Product Marketing & Management | Competitive Intelligence | Market Research & GMT Strategy | AI & Differentiation
- Role
- Shine Marketing Associate at Deloitte
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Olga Sanchez
I specialize in turning competitive intelligence into action by analyzing market trends…
Experience
Shine Marketing Associate
Mar 2024 — Present · Atlanta, GA, US
Researched go-to-market strategies by coordinating with teams to align campaign goals to ensure timely execution of resource alignment, and audience engagement across platforms to build and execute competitive intelligence strategies• Developed and optimized creative pipelines for user acquisition and reactivation campaigns, ensuring assets were data driven, timely, and effective by anticipating threats, guiding competitive positioning & differentiation tactics for future roadmap priorities• Facilitated sprint planning, backlog grooming, and prioritization sessions in cross-functional teams using agile methodologies to manage evolving requirements and deliver iterative value across the product lifecycle and managed incoming tasks appropriately• Utilized data analysis and performance reporting to translate product marketing KPIs into actionable insights, enabling agile improvements and aligning digital product development with organizational growth targets to analyze competitor’s product areas• Managed resource allocation to optimize delivery timelines and ensure use of organizational capital by prioritizing deadlines accordingly and monitoring product cycle• Led product optimization performance analysis of customer communication and feature adoption strategies and created data analysis reports on competitors and external market intelligence agencies to inform business go-to-market decision makers
Education
Lone Star College
Associate of Arts - AA
The Stephen Stagner Sales Excellence Institute
Student Sales Professional
University of Houston, C.T. Bauer College of Business
Bachelors of Business Administration
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