Sanchari Biswas
Head of Media & Digital @ L’Oréal | ex-Publicis Media
- Role
- Head of Media & Digital - Consumer Products Division at L'Oréal
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sanchari Biswas
Digital marketing leader with 15+ years of experience driving ROI through data and technology. Currently, I lead top-funnel growth for L’Oréal India’s signature brands. My background includes scaling the dental-tech startup toothsi from the ground up and 7+ years managing major domestic & international portfolios at Performics across industry verticals like BFSI, Automotive, Travel, Real Estate, Hospitality among others.I specialize in blending data-driven insights & user centricity with strong leadership to deliver measurable business growth.
Experience
Head of Media & Digital - Consumer Products Division
May 2025 — Present
Leading awareness media strategy for brands Garnier, L’Oréal Paris, Maybelline & Nyx across online & offline platforms
Education
Xavier's Institute of Communications
PGD, Film, Television and Digital Video Production
2009 — 2010
St. Joseph's Convent, Bhopal
Commerce, Maths
1990 — 2004
Institute for Excellence in Higher Education(IEHE),Bhopal(Autonomous)
Bachelor of Arts (Hons.), Psychology
2004 — 2007
Skills
- Keyword Research
- Search Advertising
- Digital Media
- Msn Adcenter
- Search Engine Marketing (Sem)
- Google Adwords
- Social Media
- Social Media Marketing
- Search Engine Optimization (SEO)
- Content Strategy
- Video Production
- Design Consulting
- Google Analytics
- Sem
- SEO Audits
- SEO
- Smo
- Ppc
- Web Analytics
- Online Reputation Management
- Online Advertising
- Digital Marketing
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