Sanchali Aggarwal Goel

About Sanchali Aggarwal Goel

I’m a Brand Marketing Strategist with 10+ years of experience in brand building…

Experience

1. Influencer Marketing Strategist, Dove North America

   Unilever

   Sep 2023 — Present

   Currently supporting Dove Deo and Masterbrand (Purpose) US campaigns. Previously was leading influencer marketing for Dove Canada Personal Care (Skin + Deodorant)Driving impactful influencer campaigns for Dove skin cleansing and deodorant category ensuring content aligns with brand objectives and resonatesauthentically.• Collaborating closely with influencer agencies, this includes identifying strong creators, curating and reviewing content, fostering genuine audience engagement.• Leading impactful strategies for pulse campaigns. My role combines creativity and strategy, making influencers powerful brand advocates in redefining beauty standards & help everyone experience beauty and body image positively.

Education

• Savannah College of Art and Design

  Master's degree, Luxury and Fashion Management

  2015 — 2017

• National Institute of Fashion Technology Delhi

  Bachelor of Design, Leather Apparel and Accessory Design

  2010 — 2014

Skills

• Adobe Creative Suite
• Strategic Leadership
• Luxury Goods
• Consumer Insight
• Microsoft Word
• Team Leadership
• Illustration
• Teamwork
• Product Management
• Luxury Brand Marketing
• Critical Thinking
• Fashion Buying
• Fashion
• Branding
• Sustainable Design
• Research
• Business Strategy
• Market Research
• Marketing
• Design Thinking
• Brand Management
• Marketing Strategy
• Indesign
• Powerpoint
• Adobe Illustrator
• Social Media
• Trend Forecasting
• Innovation Development
• Sustainability
• Business Development Consultancy
• Product Design
• Brand Development
• Concept Development
• Creative Solutions
• Photoshop
• Microsoft Office
• Project Management
• Trend Analysis
• Adobe Photoshop
• Advertising