Sanchali Chakraborty
Director Consumer Insights @Medline
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WORK HISTORY
Director Consumer Insights @Medline
EDUCATION
Northwestern University - Kellogg School of Management
Digital Marketing Strategies (Data, Analytics, AI and Automation)
Cornell University
Data Analytics
Jadavpur University
Bachelor's degree, English Literature and Economics
Georgia State University
Market Research
Nirma University
Master of Business Administration - MBA, Marketing/Marketing Management, General
ABOUT SANCHALI CHAKRABORTY
An empathetic and data driven Insights and Analytics leader with a strong acumen for story telling (making data talk) via seamless merging of multiple data sources. Over 15 years of hands on global experience in FMCG marketplace measurement and trends, decoding Consumer/ Shopper journey & motivations, micro-market/locational analytics, in-store execution analytics etc. with a proven track record of translating insights into strategic business growth opportunities. Sanchali has also extensive experience in developing and driving highly skilled & motivated teams, collaborating successfully with cross-functional teams and C Suite stakeholders. She brings a curious and proactive problem solving mindset focused on driving targeted results. Sanchali’s current passion is digging deep into the rapid evolution of the Omni Shopper/Consumer and how it will continue to redefine the ways in which Manufacturers and Retailers engage with them in the future.
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