Sanaz Marbley
Communications Leader, Driving Brand Narratives and Reputation | Campaign Strategy and Storytelling | Leveraging AI for Smarter Engagement | Auto - Moto - Tech - Apparel - Consumer Goods - Healthcare
- Role
- Director, Ev Experience Communications at General Motors
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Sanaz Marbley
Results-oriented, accomplished and trusted communications professional with more than 18 years of experience, a strong media network and a passion for creating unique earned campaigns on behalf of diversified global clients in consumer and healthcare industries. Client industry specialties include: Automotive, Personal Care, CPG and Fashion/Apparel.Expertise includes crisis management, corporate and internal communications, agency operations planning and new business. Recognized by clients, colleagues and business partners for demonstrated work ethic, authentic communications, dedication to excellence and leadership.Specialties Include:Client services including executive counsel and strategy planning Press materials generationEffective media relations landing clients high quality press coverage Building and executing effective public relations plansCorporate strategy and integrationEvent planningBranding/Re-BrandingSocial Media/PR IntegrationIntegrated MarketingCrisis CommunicationsReputation ManagementMedia TrainingTeam DevelopmentNew Business DevelopmentContent Creator CollabsClient Industry Expertise: Automotive: OEM, Luxury, Collector Car, Motorcycle and AftermarketTechnology / New Mobility / StartupsPersonal Aircraft / Other TransportationOutdoor Adventure / SportsApparel / Streetwear / FashionCPG / Personal CareMuseums / Non-ProfitsMedia / News OrganizationsHealthcare / Pharma
Experience
Director, Ev Experience Communications
Dec 2024 — Present
Lead the strategic communications and experience narrative for GM\'s EV portfolio, aligning product, brand and customer storytelling to strengthen market perception and adoption.Partner cross functionally with product, marketing and innovation teams to translate complext EV technologies into clear, compelling messages for consumers, media and internal stakeholders.Direct high visibility launches and experiential initiatives that elevate brand credibility in the consumer tech space and reinforce GM\'s innovation leadership. Leverage data, social listening and emerging AI tools to identify customer sentiment trends, inform messaging optimization and reputation strategy. Advise senior leadership on technology narrative positioning, preparing executive communications and thought leadership to support business priorities and industry influence.
Education
California State University, Northridge
Bachelor of Arts, Journalism
2002 — 2006
Skills
- Copy Editing
- Marketing
- Press Kits
- Client Counseling
- Copywriting
- Online Advertising
- Journalism
- Event Planning
- Corporate Communications
- Social Media
- Strategic Communications
- Pitching Media
- Advertising
- New Business Development
- Integrated Marketing
- New Media
- Newsletters
- Crisis Communications
- Brand Development
- Public Relations
- Internal Communications
- Media Relations
- Web Content
- Social Media Marketing
- Marketing Communications
- Email Marketing
- Cision
- Brand Management
- Content Strategy
- Marketing Strategy
- SEO
- Press Releases
- Digital Media
- Digital Marketing
- Blogging
- Publicity
- Social Networking
- Brand Awareness
- Content Development
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