Sanaullah Shaikh

About Sanaullah Shaikh

Strategic Digital Transformation leader with a proven track record in building scalable and personalized Omnichannel consumer experiences, leveraging commerce, design, and marketing acumen to create engaging and revenue-driving experiences across digital and physical channels. Hands-on experience in the digital commerce and marketing tech stack from vision to the implementation of Marketing Automation, CRM, CDP, mobile marketing platforms, communications platforms, Adtech, A/B and multivariate testing, AI/ML, product recommendations, measurement, and attribution infrastructure. Established and evangelized roadmap for next-generation technologies and services providing revenue and cost estimates on all roadmap items to ensure priorities are growth-focused and measurable. Business process and system integration leader highly regarded for intuitive understanding of business needs and technology solutions, and how to integrate the two for greater effectiveness and success; supporting marketing, e-commerce, growth, sales, market research, and customer service. Extensive experience in building and leading multi-disciplinary global teams, managing vendor relationships, and collaborating with cross-functional stakeholders to drive customer-centric digital transformation.Areas of expertise include: Digital Transformation Product Management Composable Platform Strategy Design Thinking Technology unification and cost savings Agile Methodologies Change Management Data privacy regulations (GDPR, CCPA, CASL) and security. OmniChannel Personalization Marketing Automation/CRM / CDP AdTech E-commerce Digital Asset Management (DAM) Content Management Systems (CMS) Loyalty Programs D2C, B2B & B2C AI/ML platforms ( Sagemaker / Databricks) Big Data Platforms Measurement and Analytics platforms Adobe, Salesforce, Microsoft Dynamics, Eloqua, Marketo App and Web Optimization Strategy, Social, SEO, AB Experimentation

Experience

1. Head of Digital, Marketing and Sales Technology

   GSK

   May 2024 — Present · Philadelphia, PA, US

Education

• Karachi University

  MPA, MIS, Management Information Systems

  1998 — 1999

• University of Alabama at Birmingham

  MBA, Finance and Financial Management Services

  2001 — 2004

• Karachi University

  Bachelor of Science (B.Sc.)

  1996 — 1997

Skills

• Sql
• Visio
• Technical Marketing
• Digital Marketing
• Data Mining
• Requirements Analysis
• Cloud Computing
• Salesforce.com
• Big Data Analytics
• Project Management
• Data Modeling
• Mmp
• Business Analysis
• Data Analysis
• Crm
• Analytics
• IT Strategy
• Web Analytics
• Integrated Marketing
• Databases
• Search Engine Marketing (Sem)
• Ssp
• Sdlc
• Dsp
• Strategy
• E-Commerce
• Db2
• Marketing
• Consulting
• Leadership
• Business Intelligence
• Ms Project
• Dmp
• Product Management
• Data Warehousing
• Etl
• Enterprise Software
• Enterprise Architecture
• Management
• Integration