Sana M. Carlton

About Sana M. Carlton

Insights Business and Thought Leader. Growth mindset business leader and recognized expert in marketing research, insight and analytics. Consistently lead business growth, measurable profit increase and high customer satisfaction through engaging teams in company outcomes. Published marketing and cultural insights guru. Specialism in Brand Strategy and Performance, Creative Development and Media Channel Optimization consulting.Specialties: Leadership. Strategy Development. Global Marketing Strategy. Consumer Insight. Data Analytics. Data Visualization and Dashboards. Change Management. Team Motivation. Financial Growth. International. Cultural Differences. Branding. Marketing. Advertising. Marketing Research. Insight. Consulting. AI.

Experience

1. Global Consumer Insights, Sodastream at Pepsico

   PepsiCo

   Jul 2021 — Present · Purchase, NY, US

   Sparkling Consumer Insights professional, part of the global marketing team for SodaStream. Translates quantitative and qualitative data into \"the story\" to drive successful strategy and excellence in execution. Passionate advocate for the consumer\'s point of view. Uncovers and maximizes business growth success across shopping, branding, positioning, consumption, advertising and more. Lead marketing research activities - development, execution and analysis - to optimize the consumer experience and innovation offer. First to utilize AI tools and bring new techniques to the SodaStream business to further enhance the consumer understanding of the business.

Education

• Rotterdam School of Management, Erasmus University

  Post Graduate, European Business Leadership Programme

• California State Polytechnic University-Pomona

  Bachelor of Science - BS, Civil Engineering

Skills

• Customer Insight
• Analytics
• Business Strategy
• Change Management
• Consumer Behaviour
• Social Media Marketing
• Fmcg
• Brand Performance
• Leadership
• Market Analysis
• Competitive Intelligence
• Marketing Strategy
• Primary Research
• Market Research
• Creative Campaign Development
• P&L Management
• Virtual Management
• Strategic Planning
• Advertising Research
• Cross-Cultural Research
• Strategy
• Channel Optimization
• Business Growth Strategies
• Digital Marketing
• Telecommunications
• P&L Forecasting
• Thought Leadership
• Brand Equity
• Cultural Sensitivity
• Client Services
• Organisational Leadership
• Segmentation
• Global Strategy
• Quantitative Research
• Marketing Research
• Marketing Communications
• Culture Change
• Management
• Organizational Design
• Matrix Leadership