Sana Korimbocus
Director of Marketing Operations | RevOps Leader | Scaled GTM Systems at OneSpan, DocuSign, Affirm
- Role
- Global Director of Growth and Marketing Operations at OneSpan
- Location
- Alameda, CA, US
- LinkedIn followers
- 500 followers
About Sana Korimbocus
RevOps and Marketing Operations leader with deep experience scaling global GTM systems in high‑growth B2B SaaS and fintech environments.I specialize in building and modernizing revenue infrastructure across the full customer lifecycle from demand generation and attribution to sales handoff, expansion, and reporting with a strong focus on scalability, data integrity, and operational efficiency.Highlights- Led large‑scale Salesforce and Marketo transformations supporting global revenue teams - Owned end‑to‑end lifecycle automation, lead routing, scoring, attribution, and reporting - Built and governed RevOps systems supporting $100M+ pipeline and enterprise sales motions - Managed global teams and $1M+ MarTech budgets across complex tool ecosystemsI’m most energized by work that sits at the intersection of strategy and hands‑on execution, defining the architecture, rolling up sleeves to build, and enabling teams to move faster with confidence in their data.Feel free to reach out at s••••••••@gmail.com if you’re interested in discussing marketing operations, technology integrations, or strategic growth initiatives. I am always open to sharing insights.
Experience
Global Director of Growth and Marketing Operations
Nov 2022 — Present
Revamped marketing automation and lead management within Marketo by phasing out legacy workflows and introducing a Lifecycle Funnel Program. This program differentiates between funnel stages and working statuses, improving the MQL pathway and velocity detection. Integrated LeanData to expedite lead response times and qualification, incorporated RingLead as OneSpan’s CWS, and integrated Bizible for comprehensive touchpoint and campaign tracking using an multi-touch attribution model to gain deeper insights into customer journeys and performance metrics.
Education
Pace University
Bachelor of Business Administration (B.B.A.), Finance and Financial Management Services
2002 — 2006
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