San Lakkaraju
Associate Manager, Programmatic Media, Trm @Canadian Tire Corporation
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WORK HISTORY
Associate Manager, Programmatic Media, Trm @Canadian Tire Corporation
EDUCATION
Sheridan College
Advertising and Marketing Communications
ABOUT SAN LAKKARAJU
Programmatic and Digital Advertising Professional with a proven track record in advertising and marketing, specializing in end-to-end campaign management, advanced tool utilization, and data-driven strategies to achieve impactful results.Technical Proficiencies:Proficiency: On-site & off-Site Display Campaigns, Programmatic buying and selling, YouTube, Video Campaigns, Native, DOOH etc.Strategies/KPIs: Driving Sales, ROAS, Awareness, Consideration, Conversion, A/B testing, etc. Ad Servers: Campaign Manager 360, Google Ad Manager, DV 360, Google Ads, Kochava, Criteo.Research Tools: COMB, Comscore, Vividata, Crosstab, Infosys.Creative Tools: Photoshop, InDesign, DoubleClick Studio, Adobe Creative Cloud3rd-Party Verification Platforms: Moat, Nielsen, IAS, DoubleVerifyData Visualization & Analytics: Google Data Studio, Tableau, Power BI, Intermediate SQLCommitted to driving measurable outcomes and optimizing campaign performance through innovative solutions.
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