Samyuktha Shankar
Strategy Intern @Erich & Kallman
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WORK HISTORY
Strategy Intern @Erich & Kallman
EDUCATION
VCU Brandcenter
Master of Science - MS
Mayoor Private School
Business/Commerce, General
Middlesex University Dubai
Advertising, public relations and branding
JSS International School Dubai
Senior Secondary
Alliance française de Toulouse
DELF
ABOUT SAMYUKTHA SHANKAR
A creative strategist prone to falling down internet rabbit holes all in pursuit of the next game changing insight. I love decoding culture, creating narratives and uncovering interesting human truths that help brands make a real impact. I found my way into advertising after reading a novel set in an ad agency. Initially drawn to the creative side, I soon gravitated toward strategy after realizing it was the most human aspect of advertising. To me, strategy is all about finding the most meaningful way for brands to connect with their consumers. Though I shifted from creative to strategy, I never left creativity behind. I believe the best strategies are not only insightful but also imaginative, and I aim to bring both into everything I do. Let\'s connect if you want to talk advertising, culture, or even the best way to break a world record……
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