Samyukta R K Venkatesan
Senior Manager- Crm & Loyalty Max Fashion @Landmark Group
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WORK HISTORY
Senior Manager- Crm & Loyalty Max Fashion @Landmark Group
Bengaluru, IN
Engagement & retention of the entire customer base through Segmentation & targeting based on recency, latency & demographic profiling Launching and scaling up ELITE, Max Fashion’s paid loyalty programme, PAN India to ensure higher customer comeback, higher average buyer spend & therefore higher incremental revenue Driving NPS across all stores pan India to ensure focus on customer satisfaction
EDUCATION
South Point High School, Kolkata
General Studies
Cornell Johnson Graduate School of Management
Global Fast Track-International Immersion, Consumer Behaviour, Marketing Analytics, Digital Marketing, Entrepreneural Marketing
Presidency University, Kolkata
Bachelor of Science (B.Sc.), Economics
Delhi Public School, Ruby Park
Science
SPJIMR SP Jain Institute of Management & Research
Master of Business Administration (M.B.A.), Marketing
SKILLS
ABOUT SAMYUKTA R K VENKATESAN
Samyukta is currently working as a CRM Manager at Landmark Group for the Max Fashion BU. Her role entails customer life cycle management along with GTM planning and execution. In her previous stint, Samyukta was part of the Category Marketing & User Experience team at Udaan.com, leading Campaign Planning and Execution Pan India for Womenswear to increase the buyer base, enhance order frequency, and expand the product portfolio. Prior to this, Samyukta has worked in Samsung India Electronics Ltd. as an Area Business Manager for the Coimbatore zone- handling 6 cr. monthly business turnover across 4 districts in Tamil Nadu. She has led a team of 60+ associates to achieve targets with respect to Secondary, Tertiary and Offtake. She has completed her MBA (PGDM) in Marketing Management from SPJIMR,Mumbai in 2018 and B.Sc Economics (Hons) from Presidency University, Calcutta in 2016.
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