Sam Lister

About Sam Lister

I didn\'t want to be on LinkedIn but here we are.In 2018, I decided to record myself in my bedroom. I thought it was going to be easy, it wasn\'t.My only purpose for these videos was to be able to look back at them in 15 years to see where I started and my growth throughout that time.The first video I made was awful. I hated it. But after that first video, I was hooked. I committed myself to create of videos that year to get comfortable in front of and behind the camera.I would document my life, testing new business ideas and ventures, until something stuck.Long story short, I launched my first company, BLNK Slate Media in the Fall of 2018 centered around video production and it grew quickly, landing fortune 500 clients within the first 3 months of being in business.There were a lot of pivots from 20••••23: Tried to build an investment/crypto company in 2017 Launched my e-commerce store that failed in August 2018 Founded BLNK Slate in October 2018 Traveled the country filming for BLNK Slate from 20••••20 COVID happened and I pivoted from filming to remote video editing in March 2020 I Sold BLNK Slate Media in 2022 when I was 22 years old Started building Honey Wax with my brother in 2022 Joined forces with Jordan Stupar and am currently his CMO

Experience

1. CMO

   Stupar Enterprises, Llc

   Jun 2025 — Present · Milwaukee, WI, US

   I install revenue systems in companies. That\'s what we do at Stupar Enterprises.My job? Make sure every piece of marketing we create drives real results. Not vanity metrics. Not engagement theater. Revenue. Deals closed. Money made.I work with Jordan Stupar to scale Stupar Enterprises—a company obsessed with one thing: helping businesses and individuals install the sales systems that actually work. We\'ve built a portfolio of products (CashCards, Sales Academy, training events) that have generated millions in revenue for our clients and community.As CMO, I own the strategy behind everything: positioning, messaging, content, paid campaigns, funnels, and brand voice. I\'m responsible for making sure our marketing reflects what we actually deliver—no fluff, no motivation-speak, just proven systems that produce results.My approach is simple: understand the mechanism (how it works), identify the proof (what results it creates), and communicate it in a way that makes people feel compelled to act. Every campaign is built around financial consequences and opportunity cost. Every piece of content is designed to stop scrolling and drive engagement.I believe in bold, direct communication. In specific numbers over vague claims. In authentic storytelling over polished corporate speak. In results over everything else.If you\'re building something that actually works and you want marketing that reflects that reality, let\'s talk.

Education

• University of YouTube

  Master's degree, Entrepreneurship/Entrepreneurial Studies

  2018 — 2022