Sam Wohlfeil
Marketing Operations Manager - North America @tesa
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WORK HISTORY
Marketing Operations Manager - North America @tesa
Grand Rapids, MI, US
As the Marketing Operations Manager for tesa North America (US, Canada, & Mexico), I lead the strategy and execution of marketing operations and digital marketing initiatives to drive efficiency, scalability, and measurable impact. My role bridges marketing technology, data analytics, and cross-functional alignment to ensure marketing efforts are fully optimized and aligned with broader business objectives.Led implementation of lead process for North America that resulted in increased business valued at 8 million dollars, reduced handling time, and improved lead quality across the region.Streamline workflows, marketing automation (CRM & ecommerce), and campaign execution to improve speed, scalability, and lead management efficiency.Tracking KPIs to deliver insights that improve campaign ROI and strategic decision-making.Manage the full martech stack, including CRM, marketing automation, product management tools, ecommerce, and analytics tools, to ensure integrated and effective operations.Oversee email marketing, paid media, CRM automation, SharePoint, and website optimization with a focus on performance and engagement for North American region.Partner closely with sales and global company matrix to refine lead scoring models, nurture programs, and conversion strategies which lead to company leading lead generation.Align marketing with sales, IT, and global stakeholders to support shared business goals allowing for better cross functional collaboration and shared successManage and mentor a high-performing team, driving professional development and operational excellence that manages all functions of marketing operations including CRM, digital marketing, ecommerce, and more.Ensure brand consistency across campaigns through automated content delivery, reporting, and process innovation.
EDUCATION
Ferris State University
Bachelor of Science (B.S.), Marketing
Ferris State University
Bachelor of Science (B.S.), Business Administration: Events and Entertainment Concentration
SKILLS
ABOUT SAM WOHLFEIL
Experienced Marketing, Engagement, and Communications Director with a demonstrated history of working in the manufacturing, healthcare, business services, financial, and non-profit industries. I am passionate about connecting communities and organizations to one another to best serve those in need. Throughout my career I have been able to finetune and expand my skillset in community relations, full-cycle marketing, digital marketing, relationship building, communications, fundraising and more. Connecting as humans is some of the most important work we can do, and we are stronger when we work together to accomplish our goals!
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