Sam Williams
Senior Journalist @Liverpool Football Club
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WORK HISTORY
Senior Journalist @Liverpool Football Club
Liverpool, GB
Senior Journalist in a team of four that produces, maintains and manages the entire output of Liverpoolfc.com, the club’s official website, and the Official LFC App.Core duties include: sourcing, writing, editing and publishing breaking news and club statements; conducting on and off-camera interviews; live first-team, Women’s and Academy match coverage; generating new content ideas.Work closely with other teams in our department on content creation and publication, as well as other internal divisions of the club on the publication of key communications and driving of commercial and partnership messaging.Interpret Google Analytics data to help inform editorial decision-making and use Google Posts and SEO techniques to drive traffic to Liverpoolfc.com, which attracted 53.6 million users and 490m direct page views in 2019.
EDUCATION
The University of Manchester
BA (Hons), English Language
News Associates, Manchester
NCTJ Pre-Entry Certificate in Newspaper Journalism
SKILLS
ABOUT SAM WILLIAMS
Multi-skilled content editor and NCTJ-qualified journalist with over a decade of professional experience. Currently employed as Senior Journalist with Liverpool FC’s award-winning Digital Media department, creating, editing, maintaining and managing the output of Liverpoolfc.com, the club\'s official website.
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