Samvel Hakobyan

About Samvel Hakobyan

I see business as both an art and a philosophy—a way to create, inspire, and transform. My destiny led me to the world of wine, where we are building something far greater than just a product.At Franzese Wine, we’re not just selling wine; we’re saving a country from extinction and creating a brand rooted in storytelling, transformation, and legacy. Our wines come from the world\'s first vineyards of Armenia We believe every bottle carries a story, and every sip is a moment to connect. When you drink Franzese Wine, you\'re not just drinking history, but creating it.In just two years, we\'ve taken a vision and turned it into a movement, securing distribution with: Kroger Albertsons SaveMart Raley’s Lucky’s Walmart… and many more, with a rapidly growing footprint.Our wines come from the world’s first vineyards in Armenia, and we’re pioneering the next big shift in the industry with both premium wines and non-alcoholic wines—blending tradition with innovation.But beyond the numbers, what drives me is the people—the relationships built, the team we’ve assembled, and the customers who believe in what we’re creating.I’m always looking to connect with those who are passionate, driven, and aligned with our vision. Whether you\'re in retail, distribution, hospitality, or looking to collaborate, let’s build something incredible together. Let’s connect.

Experience

1. Franchise Owner

   Papa Johns

   Apr 2014 — Present · Sacramento, CA, US