Sam Varela

Marketing Director at DAA | Helping Brands Grow with Insight-Driven Strategy, Creative Clarity & Cultural Relevance

Role
Marketing Director at Daa Media Marketing
Location
New Orleans, LA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Sam Varela

Accomplished marketing strategist and creative development leader with experience helping…

Experience

  1. Marketing Director

    Daa Media Marketing

    Jul 2024 — Present · Baton Rouge, LA, US

    DAA Media + Marketing is an integrated strategic and creative media partner with over 40 years of proven results and client success stories. We embody the highest standards of client service, providing strategic marketing plans, expertly managed campaigns, and ongoing analysis and optimization that deliver results.• Serve as a conduit among creative, account management, and media teams to ensure seamless project execution. • Assist multi-disciplinary teams as needed to move campaigns forward and delivered on time. • Manage multiple projects simultaneously, ensuring timely delivery of all creative work.• Oversee budget management for creative projects, ensuring efficient use of resources.• Guide the development of creative briefs and ensure all projects adhere to the brief.•Leverage data and market trends to drive the creative process. • Collaborate with creative and strategic teams in the creative process from concept to completion, ensuring high-quality and innovative output.• Collaborate with clients to evolve and adapt their brands as needed.• Work closely with clients to understand their needs, brand, and objectives.• Present and sell creative concepts to clients, effectively communicating the vision and strategy.• Understand client needs and objectives and ensure agency services meet those needs.• Proactively provide insights and recommendations to clients based on campaign performance and revolving industry trends.• Present and explain campaign performance and use client feedback to optimize campaigns. • Work closely with agency leadership to organically grow, evolve, and catapult the agency brand in preparation for future talent and client acquisition. • Develop persuasive proposals and pitch decks for new client acquisition.• Mentor and develop the skills of creative team members through regular feedback and training.• Foster a collaborative and inclusive team environment that encourages innovation and professional growth.

Education

  • Tulane University - A.B. Freeman School of Business

    Master of Business Administration - MBA, Marketing

    2016 — 2019

  • Louisiana State University

    Bachelor of Fine Arts (BFA), Graphic Design

    2008 — 2013

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Sam Varela — Marketing Director at Daa Media Marketing in New Orleans, LA, US | Unifers