Samuele Fani
E-commerce Activation Manager @L'Oréal
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WORK HISTORY
E-commerce Activation Manager @L'Oréal
Milan, IT
Managed the sell-out strategy for Amazon & Hair GalleryAmazon:• Managed a portfolio of 5 brands, achieving a YoY sales growth of +28%• Implemented data-driven strategies to optimize year-round promo spending, boosting baseline sales while maximizing revenue during key commercial moments, resulting in a 12% increase in weekly sales• Collaborated with key internal stakeholders, external agencies, and a EU team across the top 5 EU countries (IT, FR, DE, UK, ES) to drive strategic alignmentHair Gallery:• Developed the retail activation plan for a portfolio of 5 brands, achieving a YoY sales growth of +13%• Developed an advocacy and media plan to drive traffic and attract new consumers to the client’s platform, leading to a 42% increase in website views and an 24% uplift in sales• Coordinated with the e-retailer agency to set the animation plan, negotiate the visibility of our brands on their websites, and ensure the best representation of our products on the e-retailer platform
EDUCATION
The University of Manchester
Master's degree, Business Analysis & Strategic Management
Università di Siena
Bachelor's degree, Economcs and Management
ABOUT SAMUELE FANI
Laid the basis for my career with business management studies in Italy and the UK, achieving a Distinction in my Master’s degree from Alliance Manchester Business School.3+ years of experience in the beauty industry at L’Oréal, spanning Italy and Germany, where I have developed a strong foundation in e-commerce, digital and sales.Currently working as E-commerce Activation Manager, driving the online and digital acceleration of brands while leveraging my analytical skills to enhance sales performance.My experiences living in three different countries and playing competitive sport for years have instilled in me a strong sense of sportsmanship, collaboration, and commitment to continuous self-improvement.
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