Samuele Bressan
Global Marketing Manager - Cycling Division @Pirelli
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WORK HISTORY
Global Marketing Manager - Cycling Division @Pirelli
Milan, IT
Define the strategic marketing plan of the Cycling Division in accordance with global corporate vision and mission and make it execute within the BU team- Manage directly Product Managers, Communication, Racing (Product Development, Media relation and sponsoring) and Trade & Consumer Marketing teams and coordinate them with Sales and R&D to ensure market strategies are synergic and go to plan- Coordinate with global Sales team to apply strategies to achieve targeted growth rate and marginality in local direct markets as well as on the entire sales network and key accounts- Driving a solution set across development teams (Marketing, R&D, Production, Communications) through market requirements, internal trade-offs, corporate production flows and positioning- Direct and primary contribution to the Corporate long term vision and plans regarding Cycling Division and reporting to the Board about overall results and general Cycling Industry insights.
EDUCATION
Politecnico di Milano
Industrial Design, Product Design & Development
Liceo Scientifico Marie Curie, Meda MI
Diploma Liceo Scientifico, Scientific Lyceum
SKILLS
ABOUT SAMUELE BRESSAN
Open-minded and constantly willing to learn, I am an easy person to work with, while always focused on improving myself and the environment around me. Challenging myself and who is working with me is what drives me on a daily basis, whatever it is my job, my private life or the sport I do.Highlights and achievements- Responsible for developments and marketing strategies of bicycle tyres winning all the major road and MTB races (Tour, Giro, Vuelta, World Cup & World Champions, Rampage & Crankworx) and countless Olympic medals- Technical responsible for the Bianchi MTB Team bikes in its most winning season (28 UCI Class wins of which U23 World Championship, 4 National XCO & XCM Championships, 2 World Cup podiums)- Creation and development of various product lines from scratch, defining them from the ground up and taking them to multiple-years double-digit growth (clothing, accessories and complete bikes)
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