Sam Nathan
GTM & Commercialization leader in SaaS, AdTech & digital media | Turning market insight into product strategy and successful launches | People-first team builder | ex-Indeed, ex-Google
- Role
- Principal, Go-to-market Readiness & Strategy at Zocdoc
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Sam Nathan
Customer-centric product and GTM leader with 10+ years driving B2B/SaaS growth across adtech, media, and recruitment technology. Proven track record scaling new products (‘0 to 1’) from ideation, early testing and launch to global adoption, including building and commercializing a $300M+ brand marketing business across 30+ international markets. Deep expertise partnering with Product, Engineering, Sales, and CS to translate customer needs into roadmap priorities, monetization strategy, and sustained revenue growth. Recognized for operational rigor, cross-functional and executive/C-suite influence and building high-performing teams.
Experience
Principal, Go-to-market Readiness & Strategy
Mar 2026 — Present · New York, NY, US
Education
University of Pennsylvania
BA, Diplomatic History
2002 — 2006
University of Michigan - Stephen M. Ross School of Business
MBA, Strategy and Marketing
2010 — 2012
Skills
- Product Management
- Digital Marketing
- Marketing Strategy
- Analytics
- Competitive Analysis
- Product Marketing
- Market Research
- Digital Strategy
- Marketing
- Social Media
- Online Advertising
- Digital Media
- Business Development
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