Sam Caswell
Director of Business Development @Nexus7media
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WORK HISTORY
Director of Business Development @Nexus7media
Iowa City, IA, US
In my role, I manage end-to-end case acquisition strategy and execution for mass tort, personal injury, and social security campaigns. I work closely with law firms, marketing partners, and internal teams to align qualified leads with appropriate buyers, ensuring campaign efficiency, client satisfaction, and strong return on investment.Key Responsibilities:Strategically match legal leads with firm-specific intake criteria, optimizing conversion and minimizing cost per acquisition (CPA).Monitor and analyze lead performance and reporting data to identify trends, troubleshoot underperformance, and suggest targeting adjustments.Manage buyer relationships and onboarding, including call setup, invoicing coordination, reporting, and traffic filtering.Communicate directly with clients to align expectations around campaign performance, duration metrics, and lead quality.Develop clear and professional client communications, including follow-ups, issue resolution, and campaign alignment updates.Coordinate with tech and operations teams to implement campaign settings, such as state exclusions, dayparting, call durations, and warm handoffs.Maintain and update internal Asana boards and invoicing documents to ensure campaign accountability and financial transparency.Continuously prospect for new buyer partners when excess lead volume exists due to strict intake criteria.Provide market insights and campaign recommendations based on performance data and client feedback.
EDUCATION
University of Iowa
Bachelor's degree, Interdepartmental Studies
University of Alaska Anchorage
Bachelor of Arts (B.A.), Interdepartmental Studies: Business Studies
SKILLS
ABOUT SAM CASWELL
With over a decade of experience driving customer loyalty and delivering top-notch results, Sam Caswell is known for planning and executing strategies that not only meet but exceed expectations in fast-paced, competitive markets. Leveraging a deep well of product knowledge and insight, Sam is a skilled negotiator who delivers relevant, impactful information that resonates with clients and aligns with their needs.With a far-sighted approach to goals and a laser focus on the client’s best interest, Sam builds trust-based partnerships that fuel loyalty and foster an expansive referral network. Sam’s passion for adding unconditional value to clients means being consistently proactive, adaptable, and solution-oriented, backed by integrity, honesty, and a results-driven mindset. Whether it’s setting ambitious goals or crafting actionable strategies to reach them, Sam is both efficient and reliable, with an unmatched dedication to delivering success.Key Strengths:Business Development & GrowthStrategic Analysis & PlanningConsultative Sales & CoachingNeeds AssessmentTransparent CommunicationTargeted Email & Phone MarketingCore Values:Authenticity & RespectPositivity & Self-ExpressionVulnerability & AccountabilityCreativity & Community OrientationKindness & Selflessness
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